What if I said that every the links within your site that point for your homepage (i.e. the ?default? page) of this domain are doing you more harm than good? That might sound pretty silly wouldn?t it? Well, in many different instances, those links are going to do exactly that.
Before I leave any more, permit me to explain precisely what a homepage link is for any person who occurs be a new comer to web promotion and web banner designs. A ?homepage? link is a link that goes the primary page of this website. You understand, the one that comes up automatically if you only kind your URL.
So if your domain name is www.example.com of course your homepage is the page which seems to come up when I visit that URL.
The server is setup to be back a definite page since the ?default? page when no actual page name is referenced within the URL. This ?default? page is often ?index.html?, ?default.htm?, possibly similar, but could well be virtually anything. When no page name is referenced, the server returns the content with this page.
Ok..presently that everybody knows what homepage link is, I hear you asking ?John?how can hyperlinks to my homepage be bad??. So I?ll answer. If done correctly, a homepage link is generally the good thing. The problem is that a huge percentage of the homepage links I see on your sites that I analyze are done incorrectly.
Compared to the homepage link pointing to the very domain, the link is pointing to the entire default page such as ?index.html?, ?default.html?, etc.
For only a more visual example:
Instead than the homepage link pointing to ?www.example.com? it truly is pointing to ?www.example.com/index.html?. Now, the content that may be offered at both of the URLs could be identical, however they are both technically different URLs plus they are also generally treated as such by all the major search engines.
So, how do this potentially hurt you? Well, you have to understand that one fo the biggest factors in how well a certain URL ranks by the search engines is your link popularity of the page. Inside the above example, there are a couple of distinct pages each using their own link popularity.
Plenty of people when linking to your websites, will link for your homepage/domain name, i.e. ?www.example.com?, but if internally within your site, when linking to your homepage, you linked to ?www.example.com/index.html? then you re effectively splitting that pages potential link popularity between two different URLs.
The final product of this is often that your particular homepage never ranks as high as it could.
The terrible news is the fact that this is incredibly common. Reassuring that must be relatively simple to correct. Just go over your site and try to search for all of your homepage links to ensure that these are linking to your main domain and never with a specific page.
Should you find links incorrectly pointing to the very page instead of the domain, change them and at last, the engines will find the changes and you will likely discover your rankings will improve.
There are additional things that you are capable of doing to further speed up the procedure, but lately, they may be according to the type of server your site is running on along with a bit beyond the advantages of this text (but generally rather easy to create if it is required).
Ok?that is it. An instant and easy to repair an issue that could have potentially big effects on your own site?s ranking. Now?go fix it!
I?ll chat with you at the summit!
Related posts:
- What You Will Need To Understand About Off Page Search Engine Optimization
- Interior Relating Illustrated By Colorado Search Engine Marketing Advisor
- Utilizing One Way Links For Search Engine Rankings
- Setting Up Back Links To Your Web Page The Proper Way
- Your Link Popularity Campaign ? Building Links The Proper Way
Source: http://www.cashney.com/are-your-selected-web-page-url-links-torturous-ones-search-results/
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