How to take your business | Business Security and Finance Tips

If you apply the principle of-personal touch in this age of information, your customers will reward you over and over.

How old are since the Internet was released publicly? At least 15, if not more. And as with everything we think we will change the life, we often assume that there can be nothing better than this. However, we are wrong.

What has happened is that we incur in an era in which almost everything is at our fingertips. Through the wonder of the Internet and e-mail, personal contact we have put in a last. While at first many people thought that automation and electronic mail were an excellent way to manage the business, we are realizing that customers simply are not. Now we move from the Information Age to the ?Era of Personal Touch.? But how?

Where is the error?

First you have to look at what has happened in the course of business in recent years and where we are now.

More than 15 years, customers were about perceiving that they were the key to business rather than the business owner. They were discovering that without customers, a business would fail. This realization made them demand their rights as consumers.

And customers never going to support companies which do not allow returns or refunds. They stopped putting up with rude and aggressive sellers who thought they were encouraging the customer. They began to expect options and those options were delivered.

These changes in consumer behavior was the beginning of a revolution in customer service. The final customers were getting the treatment they deserve ? personal service vendors who knew their names, and recognition for being the protagonists of corporate profits. Then came the Internet.

Internet brought more choices, more opportunities for competition and the fastest service. Consumers went crazy and thought they had found Nirvana. However, his excitement was short lived.

Consumers expressed their displeasure in different ways. They soon realized that it was difficult to determine if any were legitimate online stores. Became aware that the return of products Internet business expense for shipping costs. And also discovered that there are online sellers of nasty.

What consumers want to know online?

Consumers want personal service. The kind they used to receive in the local mall.

Online consumers do not address fully automated sites that do not give contact information. Those sites that promise more than they deliver are being reported to consumer reporting agencies online. And the Internet businesses that do not meet customer preferences are disappearing.

So how do you ensure that your online business is suited for the consumer of the New Era? It?s easy. Does not take much to make them happy. Here I present a series of recommendations to take the right path.

Provides contact information. This should not be an exceptional thing now. Most search engines require your address or phone number is on your site. Provides some types of contact information, e-mail for customers to reach you in the way they prefer.

It offers an alternative. Anything you proportions, give the customer options. Maybe you can accept credit cards, checks or payment by e-mail. Maybe you?re in a position to allow installment payments instead of a single payment. Or, your shipping policy could provide several options to suit your customers. Where possible, provides options.

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